Volleyball World strategically partnered with TikTok, YouTube, and Twitch to expand its digital footprint

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volley · #1 Post by **volley** » 10 Oct 2025 18:08

In 2025,

Volleyball World strategically partnered with TikTok, YouTube, and Twitch to expand its digital footprint and connect with younger, tech-savvy audiences. This move aimed to:
•

Boost real-time engagement through live chats, reactions, and interactive polls during matches.
•

Deliver behind-the-scenes content, athlete interviews, and training clips tailored for short-form platforms like TikTok.
•

Stream matches and highlights on Twitch, tapping into the platform’s strong community culture and live commentary features.
•

Globalize volleyball fandom, making it easier for fans across continents to access content in their preferred format.
This initiative is part of a broader digital transformation in sports, where federations are embracing creator platforms to build vibrant, participatory fan ecosystems. If you’d like, I can help you turn this into a blog segment or infographic comparing volleyball’s digital strategy with other sports like basketball or Formula 1.

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